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Annual Report 2015 Strategy Growth Market overview Innovation Brand Sustainability Operations People Values History

Our values

Our employees are guided by a strong foundation and a common set of core values. Throughout our more than 90-year history, three core values have consistently united the aims of all people in Electrolux: Passion for Innovation, Customer Obsession and Drive for Results. 

Passion for Innovation

Customer Obsession

Drive for Results

Innovation is key to our success. We are constantly looking for new opportunities and new ways to go forward. We are always open to better ways of doing things. We are not afraid of taking risks. An innovation may be anything new that is of value to the customer.

The wants, wishes and views of our customers guide our every action. We are interested in our customers and continuously aim to learn more about them and their needs. We keep our promises to our customers, and we capture insights about and anticipate our customers’ future needs. We strive to create added value for customers in all aspects of our work, ultimately aiming to deliver the best customer experience.

We strive for a visible, measurable benefit from everything we do. We do not confuse effort with results, and value matters more to us than mere volumes. We focus on the essential and always aim for direct, simple, informal and lean ways of working.

 

A solid foundation

Our foundation governs all of us in everything we do and, perhaps most importantly, how we engage with each other and our surroundings. The components of our foundation can be applied to a variety of areas, from our relationships with colleagues to the manner in which Electrolux conducts business in growth markets. 

Respect and Diversity

Our foundation governs all of us in everything we do and, perhaps most importantly, how we engage with each other and our surroundings. The components of our foundation can be applied to a variety of areas, from our relationships with colleagues to the manner in which Electrolux conducts business in growth markets. 

Ethics and Integrity

  • We are transparent, honest and fair in all relations, both internally and externally. 
  • We challenge the behavior and values of others – when their actions conflict with the Electrolux code of business ethics.

Safety and Environment

  • We pursue and promote actions that contribute to a safe and sustainable environment. 
  • We are willing to compromise short-term results at individual units to achieve sustainable Group results.