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Annual Report 2015 Electrolux offering Electrolux 2015 CEO Statement Vision Mission Recognitions

Electrolux offering

Electrolux is a global leader in home appliances and appliances for professional use. We offer thoughtfully designed, innovative and sustainable solutions. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 60 million products to customers in more than 150 countries every year. In 2015, Electrolux had sales of SEK 124 billion and about 58,000 employees.


Million products sold annually




Billion SEK in sales





Strategic brands


Electrolux sells cookers, hobs, ovens, hoods, microwave ovens, refrigerators, freezers and dishwashers for households and professional kitchens throughout the world. Electrolux is a leader in kitchen appliances and new functions are continuously being developed.


Washing machines and tumble dryers are the core of the Electrolux product offering for washing and garment care. Demand is driven by innovations such as user-friendliness and resource efficiency.

Small appliances

Electrolux vacuum cleaners, small domestic appliances and accessories are sold to consumers worldwide. Electrolux has a strong, global distribution network and an attractive product offering.

Adjacent product categories

Adjacent product categories include the rapidly growing areas of air-conditioning equipment, water heaters and heat pumps, as well as consumables, accessories and service.

Group sales
  Group sales
Kitchen 68
Other 32

65% share of Group sales
of which 3% professional products

Group sales
  Group sales
Laundry 18
Other 82

18% share of Group sales
of which 2% professional products 

Group sales
  Group sales
Small appliances 7
Other 93

7% share of Group sales

Group sales
  Group sales
Adjacent product categories 10
Other 90

10% share of Group sales

Electrolux offers thoughtfully designed, innovative and sustainable solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances.