Electrolux is a leading, global appliance manufacturer, commanding strong positions worldwide, and is the only player that offers complete solutions for both consumers and professional users. The Group’s vision is to be the best appliance company in the world as measured by our customers, employees and shareholders.
Electrolux vision is to be the best appliance company in the world as measured by customers, employees and shareholders.
Customers — Customers’ perception of Electrolux is based on the products the Group sells and the service it provides. The pace of innovation and the number of product launches have increased in recent years, while the demands placed on products have become more rigorous. A new product is only launched if at least 70% of the consumers in a test group have expressed a preference for the product above similar alternatives in the market.
Employees — One of the key tools for Electrolux for measuring employee satisfaction is the Employee Engagement Survey (EES), which gauges such factors as motivation and engagement among employees.
Shareholders — Through the combination of continuous growth, high profitability and a small but efficient capital base, Electrolux shareholders are to receive a total return well above the cost of capital.
The financial goals set by Electrolux aim to strengthen the Group’s leading, global position in the industry and assist in generating a healthy total return for Electrolux shareholders. To read more, see pages 14–15.
The Electrolux strategy is based on four pillars: Profitable growth, Innovation, Operational excellence and People and leadership. The focus is on strengthening the position in Electrolux core markets and increasing the share of sales in growth markets. This will be achieved by increasing the speed of bringing innovative products to the market and growth in new segments, distribution channels and product categories. In addition to organic growth, Electrolux sees a potential to grow through acquisitions. Electrolux is leveraging its global strength and scope to increase efficiency and lower the cost base by coordinating global operations, optimizing the manufacturing footprint and reducing complexity.
Dedicated employees with diverse backgrounds and a position of leadership in sustainability are necessary for Electrolux to implement its strategy and achieve its goals. The objective is to develop smarter, more accessible, resource-efficient solutions that meet peoples’ needs and improve their everyday lives and contribute to a sustainable development — the Electrolux Purpose.
Electrolux guiding business principles, in combination with a strong set of values, form the core of the Group’s operations. The Group’s work in this area is also covered in the Corporate Governance Report and the Sustainability Report, which are available at www.electroluxgroup.com
WHO WE WANT TO BE
We will be the best appliance company in the world,
as measured by our customers, employees and shareholders.
WHAT WE WANT TO ACHIVE
6%
Operating margin
of at least 6%
4x
Capital turnover-rate
of at least 4 times
20%
Return on net assets
of at least 20%
4%
Avarage growth
of at least 4% annually
HOW WE WANT TO DO IT
Profitable
growth
Innovation
Products and services
Brand and design
Sustainability
Operational
excellence
People and leadership
THE BASE FOR OUR WORK
Core values
Passion for
Innovation
Customer
Obsession
Drive for
Results
Foundation
Respect and
Diversity
Ethics
and Integrity
Safety and
Sustainability