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Annual Report 2014 Electrolux offering 2014 Summary CEO statement Vision Mission History

Electrolux offering

Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative and sustainable solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 countries every year. In 2014, Electrolux had sales of SEK 112 billion and about 60,000 employees. 

Kitchen 61%
Professional kitchen 3%
Laundry 16%
Professional laundry 2%
Small appliances 8%
Adjacent product categories 10%
Kitchen 61% 60
Professional kitchen 3% 2
Laundry 16% 17
Professional laundry 2% 2
Small appliances 8% 10
Adjacent product categories 10% 8
Cold (refrigerators, freezers)
Hot (cookers, hobs, ovens)
Professional food-service equipment
Cold (refrigerators, freezers) 48
Hot (cookers, hobs, ovens) 38
Dish 9
Professional food-service equipment 5







Electrolux sells cookers, hobs, ovens, hoods, microwave ovens, refrigerators, freezers and dishwashers for households and professional kitchens throughout the world. Electrolux is a leader in kitchen appliances and new functions are continuously being developed that facilitate food preparation, storage and dishwashing.


Washing machines and tumble dryers are the core of the Electrolux product offering for washing and garment care. Demand is driven by innovations and a growing preference for capacity, user-friendliness and resource efficiency.









Small appliances

Electrolux vacuum cleaners, small domestic appliances and accessories are sold to consumers worldwide. A strong, global distribution network and an attractive product offering based on global product development represent key competitive advantages.

Adjacent product categories

Adjacent product categories include the rapidly growing areas of air-conditioning equipment, water heaters and heat pumps, as well as consumables, accessories and service.