Vision
Electrolux is a leading global, appliance manufacturer, commanding strong positions in all regions, and is the only player that offers complete solutions for both consumers and professional users. The Group’s vision is to be the best appliance company in the world as measured by our customers, employees and shareholders.
Electrolux vision
The vision of Electrolux is to be the best appliance company in the world as measured by customers, employees, and shareholders.
Customers – Customers’ perception of Electrolux is based on the products the Group sells and the service it provides. The pace of innovation and the number of product launches have increased in recent years, while the demands placed on products have become more rigorous. A major new product is only launched if at least 70% of the consumers in a test group have expressed a preference for it above similar alternatives in the market.
Employees – One of the key tools for Electrolux for measuring employee satisfaction is the Employee Engagement Survey (EES), which gauges such factors as motivation and engagement among employees.
Shareholders – Through the combination of continuous growth, profitability and a small but efficient capital base, Electrolux shareholders are to receive a total return well above the cost of capital.
Mission– Financial goals over a business cycle
The financial goals set by Electrolux aim to strengthen the Group’s leading, global position in the industry and assist in generating a healthy total return for Electrolux shareholders.
Strategy
Electrolux strategy is based on four pillars; Profitable growth, Innovation, Operational excellence and People and leadership. The focus is on strengthening the position in Electrolux core markets and increasing the share of sales in growth markets. This will be achieved through an increased speed of innovative products to the market and growth in new segments, channels and product categories. Through a close cooperation between R&D, Design and Marketing the pace of launching consumer relevant and innovative products in the market will increase. Operational excellence is a pre-requisite for profitable growth. Electrolux is leveraging its global strength and scope to increase efficiency and lowering the cost base by global operations, optimization of manufacturing and reducing complexity. Dedicated employees with diverse backgrounds and a position as a sustainable leader are necessary for Electrolux to implement the strategy and achieve its vision.
Values
The Electrolux foundation of guiding business principles in combination with a strong set of values form the core of the Group’s operations. To read more, see page 48. The Group’s work in this area is also covered in the Corporate Governance Report and the Sustainability Report, which are available at http://group.electrolux.com
Electrolux vision
Who we want to be
| We will be the best appliance company in the world, as measured by our customers, employees and shareholders. |
|
|---|
Mission – financial goals
What we want to achieve
|
6%
Operating margin of at least 6% |
4x
Capital turnover-rate of at least 4 times |
20%
Return on net assets of at least 20% |
4%
Average growth of at least 4% annually |
|---|
Strategy
How we want to do it
|
|
Profitable growth |
Innovation Products and services Brand and design Sustainability |
Operational excellence |
|
|---|---|---|---|---|
|
|
|
People and leadership |
|
|
Values
The base for our work
|
Core values |
|
Passion for Innovation | Customer Obsession | Drive for Results |
|---|---|---|---|---|
|
Foundation |
|
Respect and Diversity | Ethics and Integrity | Safety and Sustainability |
CEO Statement
In 2013 we continued to deliver above our growth target and delivered 4.5% in organic sales growth.
CEO Statement
I'm convinced that raising product efficiency for the growing middle class is where long-term shareholder value creation lies.
Our products
Electrolux is the only appliance manufacturer in the industry to offer complete solutions for both consumers and professionals. The focus is on innovative and energy-efficient products in the premium segments.
Sustainability
Achieving the Group's vision of sustainability leadership is crucial to realizing the business strategy. The objective is to develop smarter, more accessible, resource-efficient solutions that meet people's needs and improve their lives. Read the comprehensive sustainability performance review.
Awards & recognition
Financial Reporting
Net sales for the Electrolux Group in 2013 amounted to SEK 109,151m, as against SEK 109,994m in the previous year. The organic sales growth was 4.5%, while currencies had an impact of -5.3%.
