Annual Report 2013


2013 Summary

  • Organic sales growth of 4.5%.
  • Strong performance for Major Appliances North America.
  • Weak market conditions in Europe and unfavourable currency movements impacted earnings.
  • A year of extensive product launches in several markets and product mix improvements.
  • The Board proposes an unchanged dividend of SEK 6.50 per share.

Business areas

The Group’s products are sold in more than 150 markets. The largest of these are in Europe and North America. Electrolux is expanding its presence in growth markets, such as Latin America, Africa, the Middle East and Asia.

Our products

Electrolux is the only appliance manufacturer in the industry to offer complete solutions for both consumers and professionals. The focus is on innovative and energy-­efficient products in the premium segments.

Strong organic sales growth

Net sales


Sales growth in most regions except for Europe. Growth was particularly strong in North America, Asia/Pacific and Latin America. ­Product launches and price increases contributed to the positive sales trend.

Operating margin


Operating income, excluding items affecting comparability, amounted to SEK 4,055m corresponding to a margin of 3.7%. Increased sales in most regions and product-mix improvements positively contributed to operating income, while continued weak markets in Europe and unfavourable currency development had a negative impact. 2013 was a year with extensive product launches across most markets. The significance of sales in growth markets is increasing. Electrolux aims to increase this share to 50% of sales.

Share of Group sales

Performance in relation to Electrolux financial goals

The financial goals set by Electrolux aim to strengthen the Group’s leading, global position in the industry and assist in generating a healthy total return for Electrolux shareholders.

Financial goals over a business cycle* Five-year

Operating margin

of at least 6%

Capital turnover-rate

of at least 4 times

Return on net assets

of at least 20%

Average growth

of at least 4% annually
* Financial goals are excluding items affecting comparability. StopSearchHere

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