The digital transformation is changing consumer behavior, the industry and the world at an accelerating pace. This offers substantial opportunities for continuous interaction with consumers and streamlining operations.
The digital transformation is a key aspect of the Electrolux business model, affecting all areas of the company’s operations. Measures and initiatives are found in five core areas: connected appliances, productivity, supply chain, modularization/manufacturing and consumers’ experience of purchasing and using products.
Three articles illustrate how this transformation affects Electrolux in three key areas; products, marketing and manufacturing.
The Electrolux “360º Consumer Experience” process focuses on creating the best consumer experience at different stages, from exploring various alternatives, to using the products.
Electrolux is investing in connected appliances that enhance the experiences for consumers and create new business opportunities.
The digital transformation provides a great opportunity to improve manufacturing efficiency.