The focus is primarily on increasing the share of sales in growth regions, strengthening the position in Electrolux core markets and in the global premium segment, expanding in rapidly growing product categories, developing service and aftermarket operations and reducing complexity and costs in manufacturing. In addition to organic growth, Electrolux also sees the potential to increase the pace of implementation of the growth strategy by way of acquisitions.
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Exchange products/ranges Electrolux is speeding up product innovation and increasing the speed to market for new products to expand market shares. In 2012, a wide range of new products were launched across Electrolux markets.
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New products and markets/channelsElectrolux is continuously expanding its product offering. Now, for the first time, Electrolux is introducing professional cooking systems to the world’s most exclusive homes under the Electrolux Grand Cuisine brand.
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Growth markets/new channelsEntering new channels with a competitive product offering is a key priority. Electrolux also aims to increase market shares and capture growth when prosperity rises in growth regions such as Southeast Asia, Latin America and China. |
New/adjacent product categoriesAdjacent product categories, such as air care, water heaters, accessories and small domestic appliances, are growth areas with great potential. To capitalize on these opportunities, the Group’s offerings in these product categories have increased substantially in recent years. Electrolux growth initiatives within different product categories and markets are also described under Electrolux products and markets . |