The Electrolux vision is to be the best appliance company in the world
as measured by our customers, employees, shareholders and planet.
of at least 6%
of at least 4 times
Return on net assets
of at least 20%
of at least 4% annually
compared to 2005 levels
Talent and teamship
The Electrolux vision is to be the best appliance company in the world as measured by our customers, employees, shareholders and planet.
CUSTOMERS — Electrolux focuses on creating the industry’s best consumer experiences for the products and services offered. The number of product launches has increased in recent years and demand for more innovative products has grown.
EMPLOYEES — Outstanding teams and the best talents play a crucial role in Electrolux achieving the Group’s vision and targets. Teamship is the Electrolux way of working to create high-performing teams that create continuous improvements and drive learning in a large, global and multicultural company.
SHAREHOLDERS — Through the combination of continuous growth, improved profitability and a small but efficient capital base, Electrolux shareholders will receive a high total return.
PLANET — Sustainability leadership is crucial to realizing the Electrolux strategy. The objective is to steadily improve at meeting people’s needs and enhancing their daily lives in a sustainable way.
The financial targets set by Electrolux aim to strengthen the Group’s leading, global position in the industry and assist in generating a healthy total return for Electrolux shareholders, see pages 14 and 15.
The Electrolux strategy is based on four pillars:
Electrolux strategy is to drive profitable growth by creating best-in-class consumer experiences supported by a strong focus on innovation, operational excellence and talent and teamship.
To create best-in-class consumer experiences means focusing innovations on what consumers can achieve through the Group’s products and solutions. Work aims to strengthen the overall experience of the Electrolux offering — before, during and after the purchase of the product. On the basis of sustainable profitability and efficient capital utilization, Electrolux strives to grow profitably by reaching more consumers around the world with solutions that improve their daily lives and experiences.
The Electrolux guiding business principles in combination with a strong set of values form the core of the Group’s operations. The Group’s work in this area is also covered in the Corporate Governance Report and the Sustainability Report, which are available at www.electroluxgroup.com
Electrolux has been identified as a global leader in responding to climate change by CDP, the international not-for-profit organization that drives sustainable economies. Electrolux is among an exclusive group of companies worldwide that have been awarded a position on the CDP’s Climate A List for 2016.