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Annual Report 2016 Electrolux offering Electrolux 2016 CEO Statement Vision Targets

Vision

Electrolux is a leading global, appliance manufacturer, commanding strong positions worldwide, and is the only supplier that offers complete solutions for both consumers and professional users. The Group’s vision is to be the best appliance company in the world as measured by our customers, employees, shareholders and planet.


The Electrolux vision

WHO WE WANT TO BE

The Electrolux vision is to be the best appliance company in the world 
as measured by our customers, employees, shareholders and planet.

 

Targets

WHAT WE WANT TO ACHIVE

6%

Operating margin
of at least 6%

4x

Capital turnover-rate 
of at least 4 times

20%

Return on net assets
of at least 20%

4%

Sales growth
of at least 4% annually

-50%

CO2 emission
compared to 2005 levels


Strategy

HOW WE WANT TO DO IT

Profitable growth

Experience
innovation

Operational
excellance

Talent and teamship


Values

THE BASIS FOR OUR WORK

Core values

Passion for
innovation

Customer
obsession

Drive for
results

Foundation

Respect and
diversity

Ethics
and integrity

Safety and
environment

Vision

The Electrolux vision is to be the best appliance company in the world as measured by our customers, employees, shareholders and planet.

CUSTOMERS — Electrolux focuses on creating the industry’s best consumer experiences for the products and services offered. The number of product launches has increased in recent years and demand for more innovative products has grown.

EMPLOYEES — Outstanding teams and the best talents play a crucial role in Electrolux achieving the Group’s vision and targets. Teamship is the Electrolux way of working to create high-performing teams that create continuous improvements and drive learning in a large, global and multicultural company.

SHAREHOLDERS — Through the combination of continuous growth, improved profitability and a small but efficient capital base, Electrolux shareholders will receive a high total return.

PLANET — Sustainability leadership is crucial to realizing the Electrolux strategy. The objective is to steadily improve at meeting people’s needs and enhancing their daily lives in a sustainable way.

Targets

The financial targets set by Electrolux aim to strengthen the Group’s leading, global position in the industry and assist in generating a healthy total return for Electrolux shareholders, see pages 14 and 15. 

Strategy

The Electrolux strategy is based on four pillars:

  • profitable growth
  • experience-based innovation
  • operational excellence
  • talent and teamship

Electrolux strategy is to drive profitable growth by creating best-in-class consumer experiences supported by a strong focus on innovation, operational excellence and talent and teamship.

To create best-in-class consumer experiences means focusing innovations on what consumers can achieve through the Group’s products and solutions. Work aims to strengthen the overall experience of the Electrolux offering — before, during and after the purchase of the product. On the basis of sustainable profitability and efficient capital ­utilization, Electrolux strives to grow profitably by reaching more consumers around the world with solutions that improve their daily lives and experiences.

Values

The Electrolux guiding business principles in combination with a strong set of values form the core of the Group’s operations. The Group’s work in this area is also covered in the Corporate Governance Report and the Sustainability Report, which are available at www.electroluxgroup.com

SUSTAINABILITY LEADERSHIP

Electrolux has been identified as a global leader in responding to climate change by CDP, the international not-for-profit organization that drives sustainable economies. Electrolux is among an exclusive group of companies worldwide that have been awarded a position on the CDP’s Climate A List for 2016.