In 2009, Electrolux utilized extensive consumer insight and launched the first version of the Infinity refrigerator in Brazil. This represented the largest top-mounted refrigerator in the market and featured unique functions and storage spaces. Infinity has been a great sales success and new versions are constantly being released. The latest is the Infinity i-Kitchen that meets new consumer needs.
The Infinity i-Kitchen is equipped with a full touch-screen enabling users to download 600 recipes for everything from cocktails to appetizers. The recipes have been created and tested by Brazil’s largest women's magazine, Claudia Magazine.
Electrolux has built a close collaboration with Brazil’s largest publishing group, Abril SA, which owns Claudia Magazine. The collaboration has led to the focus of extensive media attention on the Infinity i-Kitchen, which has driven the launch.
The refrigerator contains functions and space that simplify use.
Articles about Infinity i-Kitchen have been published on more than 70 different media channels and reached over 15 million readers. Additionally, various technology blogs have reported on the special applications of the refrigerator.
