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Our markets

Our markets and Business Areas

The Electrolux strategy is founded on five key industry trends, with sustainability and increasing consumer power driven by digitalization the most important. Electrolux has four regional business areas that draw on regional opportunities through deep local understanding.

Business areas

Electrolux has deep local understanding through its four regional business areas 'Europe', 'North America', 'Latin America' and 'Asia-Pacific, Middle East and Africa'.