Make sustainable eating the preferred choice

By influencing how our products are used, we can reduce food waste, promote resource efficient food choices and nutrition, as well as enhance sustainable eating experiences.

Our promise

We will promote sustainable eating by helping consumers reduce food waste, adopt more plant-based eating, minimize nutrition loss in cooking, and enhance sustainable eating experiences.

Read more about our progress on this Promise

Roadmap 2020 to 2030

  • Launch enhanced food preservation solutions that help reduce food waste and ensure food quality.
  • Provide consumers with functionalities that help them make more efficient use of food resources during cooking.
  • Launch product solutions that help to enhance the experience of eating sustainably and inspire better eating habits through providing practical support and advice.
  • Partner with food experts on food and food waste to advance knowledge and inspire people around the world.
  • Support people in need through the Electrolux Food Foundation – including educating 300,000 people on sustainable eating by 2030.

The case for action

The food sector currently consumes around a third of global energy consumption and around 15% of greenhouse gas emissions are produced from animal agriculture. At the same time, up to 30% of all food produced is wasted and hunger remains a challenge with more than one in nine people in the world not getting enough to eat.

According to our consumer research summarized in the 2019 Better Living Report, over half of our consumers try to reduce their food waste, but one third say they throw away food because it goes bad too quickly or passes its best before date. This highlights the need to help people find better ways of storing and preparing food, as well as changing their relationship with food.

The report found that 45% of consumers reduce their meat intake or choose not to eat meat at all. However, they are concerned about nutrition or that they would miss meat. There is therefore a consumer demand for help with changing attitudes for more sustainable eating and plant-based diets.

Read more in the Electrolux Better Living Report.

Our approach

Eliminate food waste in every way we can

At Electrolux, we are in a position to drive real change in homes when it comes to food waste. We focus on developing smart and more efficient solutions for storing, preparing and preserving food. We also share practical knowledge on how consumers can reduce food waste in their own kitchens, by showing ways to best store food and to make use of ingredients and leftovers. By forming partnerships with organizations passionate about food waste, we increase awareness and impact.

Better eating for you and the planet

Our aim is to make healthy eating more desirable, more accessible and easier. We will continue to develop preservation solutions and cooking methods that decrease nutrition loss, and we will join forces with global culinary experts who can further our mission to inspire more healthy eating. We will also continue with our community investment efforts to inspire sustainable eating and cooking, in addition to helping people in need through our Electrolux Food Foundation and its global partners.

Improved experiences for sustainable cooking

We aim to promote a future where more people consciously choose plant-based eating – and view this as a more enriching taste experience. To do this, we develop solutions and functionalities that facilitate alternatives to unhealthy or carbon-intensive meal choices, including recipes that introduce new and exciting tastes. Through connected kitchen and intuitive user interfaces, we will help enhance the consumer’s taste experience by supporting sustainable cooking choices and highlighting how enjoyable plant-based food is to create. We will take this even further by partnering with chefs and experts.

Read more about the Better Living Program.

The Electrolux Food Foundation

Since 2016, the Foundation has worked together with AIESEC and Worldchefs to inspire sustainable eating and cooking, and support people in need in local communities. Its purpose is to inspire sustainable eating and cooking habits among consumers, and to support people in need through education and emergency relief efforts.

Read more about the Electrolux Food Foundation.

Challenges

  • Changing the well-established cooking and eating habits of consumers.
  • Although we have a presence in many markets, we lack the reach in many geographies to help those in need.