Path to profitable growth
To achieve sustainable profitable growth we apply a three-step model for all business units. It starts with making sure that the business operates with stability and predictability in all key processes in combination with clear focus based on active choices of what they do and want to develop.
The next step is about delivering this with sustainable profitability, meaning that the focused business model has resilience to external factors and clear competitive advantages that enable profitability over time.
Finally, when reaching the third step the sector can afford to start growing the business in a targeted way, leveraging its selected growth areas by selective investments.