The global market for household appliances is being transformed by five major trends: increased consumer power, digitalization, sustainability, consolidation and a growing middle class.
While these changes are placing demands on investments and economies of scale, they are also presenting major opportunities, read more in Electrolux Annual Review 2019.
Market demand for core appliances in Europe increased by 2% in 2019. This was driven by growth of 3% in Eastern Europe and of 1% in Western Europe. In the U.S., market demand for core appliances declined by 2%. Market demand in Brazil is estimated to have increased in 2019, while demand in Argentina and Chile is estimated to have declined, due to an unstable political and economic environment. Overall market demand for appliances in Australia declined due to a weaker economy, slowing property market and a weak Australian dollar. The markets in Southeast Asia as well as in Middle East and Africa are estimated to have shown growth.
Read more about the appliances market, Electrolux position and priorities in different regions. See pdf-file below.
The graphs below show the market development for core appliances in Europe and North America.
Source Europe: Electrolux estimates.