Make homes healthier and more sustainable through smart solutions for air, water and floors

We offer consumers air, water and floor products and solutions that promote wellbeing in the home by making indoor environments healthier and caring for them more sustainably.

Our promise

We will inspire more sustainable habits in caring for homes, pioneer knowledge and new standards for a healthier home environment – and enable wellbeing at home with reduced environmental impact.

Read more about our progress on this Promise

Roadmap 2020 to 2030

  • Inspire better home care habits by providing solutions that actively guide consumers toward more sustainable habits in caring for their home.
  • Work to increase awareness of issues around air and water hygiene, to ensure that solutions are effective and broadly accessible.
  • Continue to provide innovation that makes it possible for consumers to reduce environmental impact during usage – to bridge the gap between the need for comfort and care for the planet

The case for action

More than 90% of the world’s population live in places where air quality exceeds World Health Organization’s guideline limits1). Therefore, controlling air quality indoors where we spend most of our time is becoming increasingly important.

The growing need for temperature control appliances in the world and in emerging markets in particular, is increasing global energy use and carbon emissions. The number of air conditioners in use is expected to increase from 1.2 billion today to 4.5 billion by 2050, which would increase emissions 90% by 2050 compared with 2017 levels if no action is taken.

According to our consumer research summarized in the Better Living Report, four out of five of our consumers mention air quality and cleanliness as two of the most important factors for wellbeing at home. However, only 39% of people feel empowered to improve their indoor air quality.

Read more in the Electrolux Better Living Report.

Source: 1) WHO Air pollution

Our approach

Inspiring more sustainable habits in caring for your home

We will continue to improve our solutions for air, water and floor hygiene to actively guide our consumers toward the more sustainable usage of our products. Through innovation, we will continue to advance our smart solutions – such as air monitoring – and we’ll explore new ways to connect with and customize such products through functionalities and features and individually adaptable systems.

Pioneer knowledge and new standards for healthier home environments

As a domestic appliance sustainability leader, we are in a unique position to drive societal change that could improve the home environment for people around the world. We will engage with researchers and drive industry standards, while raising awareness on the issues of indoor air, water and floor hygiene. We will also share our knowledge and expertise to encourage more sustainable habits and solutions.

Enable wellbeing at home with reduced environmental impact

While heating and cooling appliances help to promote consumer health and wellbeing in the home environment, we must work to minimize their impacts on the environment. We work to raise consumer awareness of how they choose to heat and cool their home makes a difference, and that optimizing their indoor climate can reduce energy use. At the same time, we will continue to innovate in temperature control technology to ensure we bring such advances into more homes, together with more intuitive products to help consumers use our products more sustainably.

Read more at Better Living Program.


  • Connecting with end consumers may require a technological and even legal evolution in some markets.
  • Increasing the adoption of new innovations in more sustainable heating and cooling technology solutions in markets with limited ambitions.