Measuring the profitability of energy and water-efficient products. |
- Underscore the business case for efficient products.
- Raise the bar on Green Range criteria in ways that are relevant for the Group’s major markets.
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- Global Green Range accounted for 10% of total sold units and 18% of gross profit for consumer products.
- Criteria for inclusion in the green ranges were raised for example for Dishwashers in EU.
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- Raise the bar again on criteria for inclusion in the Green Range.
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Promoting efficient products: Promote a green range of products in each business area. Green Range incorporates state-of the-art energy- and water-efficient appliances. |
- Realize the potential of a Green Range offering through marketing and communications.
- Help build the market for efficient products in growth markets in Asia and Latin America.
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- New product launches include the Vario heatpump dryer, the Ecologic water-efficient washing machine and Professional’s Ecostore.
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- Continue to build on the ranges of top environmentally performing products.
- Increase the focus on efficiency and other environmental benefits in marketing messages globally.
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Innovating efficient products |
- Raise the bar on environmental performance of appliances.
- Set long-term targets for reductions in energy, water and chemical use for products in all markets.
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- As of 2012, at least one third of the Group’s product development spend will be sustainability-related, the majority invested in energy efficiency.
- Product targets for chemical use and energy and water reductions were set for key product lines in all major markets.
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- Update product targets.
- Align with upcoming legislation.
- Follow-up progress on targets.
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Phase-out of greenhouse gases |
- Elimination of high global warming potential greenhouse gases in foam blowing agents and refrigerants in food preservation and air care.
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- Completed for refrigerators this year in Australia, ahead of 2016 legislation.
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- Greenhouse gases will be substituted for alternatives with low global warming potential across the company by 2020.
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Restricted materials list (RML) |
- Eliminate hazardous substances from products.
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- Implementation in operations and among suppliers.
- A new version has been updated and released to suppliers.
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- Continually update the RML.
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