The Electrolux strategy channels profitable growth, innovative products, strong brands, operational excellence and dedicated employees to reach its vision – to be the best appliance company in the world.Read more
People and leadership
Outstanding teams and leaders play a crucial role in Electrolux achieving the Group’s vision and targets. Employees from diverse backgrounds working toward a common goal allows Electrolux to succeed in developing consumer-relevant appliances across the globe.
Electrolux offers opportunities to pursue a career in a global company with a strong focus on quality, innovation, design and sustainability. The spirit of innovation that began with Electrolux founder Axel Wenner-Gren still characterizes the company today. Wenner-Gren’s success was built on proximity to consumers and the ability to identify new business opportunities. These factors, in combination with a strong culture, form the core of the Group’s operations and drive its employees.
Being recognized as the best appliance company by Electrolux employees can be measured in part by the Electrolux Employee Engagement Survey (EES). The survey assesses various aspects, such as leadership, teamwork and employee commitment, and allows for external comparison with other high-performing organizations. The results of the survey are used to improve business operations primarily through action plans that Electrolux leaders create in cooperation with their teams.
Leaders people trust
Strong, trusted managers that focus on people and business results play a decisive role in the successful execution of the strategy. The EES 2015 Leadership Index score showed that employees have higher confidence in top management than last year, with the index rising to 78% from 75%. To help managers gain even more trust and management skill, a global training program named Connecting for Performance is being implemented across the Group. The training supports managers in translating the overall Group strategy to team strategic priorities while engaging their teams in execution.
The power of one team
Teamship is the Electrolux way of working that produces high-performing teams that continuously learn and improve. The four key drivers for Teamship are goal clarity, transparency, collaboration and engagement.
Read more about Electrolux strategy
To outperform market growth and further enhance profitability, Electrolux is implementing a number of strategic initiatives.Read more
The Electrolux process for consumer-driven product development enables accelerated development of products that are preferred by increasing numbers of consumers. The collaboration between marketing, R&D and design is a key factor.Read more
Demand is increasing for products from well-known, global brands with innovative design. New, innovative consumer products are supported by strong links to the Group’s know-how in professional products.Read more
Electrolux is leveraging its global strength and scale to increase efficiency and reduce costs. Modularization and global optimization of production unlocks resources for investment in product development, design and marketing.Read more