Market development

Electrolux is a global leader in household appliances and appliances for professional use. The Group’s products are sold on more than 150 markets.

The global market for household appliances can be split into two parts, mature markets and emerging markets. In the mature markets as Western Europe, North America, Japan and Australia/New Zealand, population growth is low and sales are dominated by replacement products. Emerging markets as Africa, Middle East, Latin America, Southeast Asia and China are instead characterized by rapidly rising living standards and a large number of new households being able to invest in appliances and other household products. Emerging markets accounted for about 35% of Electrolux sales in 2013 and the aim is to increase the share to 50%.

Between 2008 and 2013, global demand for appliances increased significantly, particularly due to strong growth in Asia. In parallel, demand in the Group’s mature core markets declined. In 2013, the demand in growth markets represented about 70% of the total market volume for appliances.

For more information about market characteristics, see Markets in Electrolux Annual Report 2013.

The graphs below show the market development for appliances in Europe and North America.

Industry unit shipments growth in Europe excluding Turkey

Industry unit shipments growth in USA (AHAM6)

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The share capital of Electrolux consists of A-shares and B-shares. An A-share entitles the holder to one vote and a B-share to one-tenth of a vote.

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Electrolux publishes financial data quarterly and yearly. You can view the data for a number of years, as well as download it in Excel format.

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Electrolux is a global leader in home appliances, with solutions that are based on deep consumer insight and developed in close collaboration with professional users.

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Electrolux sells more than 50 million products to customers in more than 150 markets every year. Electrolux target is to strengthen the position in core markets and increase the share of sales in...

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The Group’s products are sold in more than 150 markets. The largest of these are in Europe and North America.

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Dedicated employees with diverse backgrounds play a crucial role in creating the innovative corporate culture necessary for Electrolux to achieve its vision.

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