Electrolux results for the fourth quarter of 2017 will be published on January 31, 2018, at approximately 08.00 CET.Read more
Management change in AB Electrolux
Electrolux today announced that MaryKay Kopf, Chief Marketing Officer and member of Group Management, has decided to leave her position, effective May 1. The company has appointed Lars Hygrell, currently Senior Vice President Marketing and Brands within the business area Major Appliances Europe, Middle East and Africa, as her successor.
MaryKay Kopf joined Electrolux in 2003 as Vice President Marketing for Electrolux Major Appliances North America. She took up her current position in 2011.
“MaryKay has truly helped make Electrolux a world-class digital consumer marketing company, with much of her work leading up to the strong focus we have today on consumer experiences in the areas of taste, care and wellbeing,” said Jonas Samuelson, President and CEO. “I want to thank her for these achievements and wish her all the best in her future endeavors.”
Lars Hygrell joined Electrolux in 2009 as VP Global Brand Management and took up his current position in 2011. He held various leading positions within marketing functions for Saab Automobile and GM Europe from 1998-2009. He has a Master’s Degree in Industrial Engineering and Management from Chalmers University of Technology.
“We’re also very pleased to welcome Lars as our new Chief Marketing Officer. He has played a key role in building a strong position for our main European brands, and driving the 360 digital transformation of our marketing. He will be a great contribution to the management team,” Samuelson said.
MaryKay Kopf will remain available to Electrolux until year-end, supporting with the leadership transition.
For further information, please contact
Electrolux Press Hotline, +46 8 657 65 07.
|Press release – Management change in AB Electrolux April 3, 2017 - Language: English||April 3, 2017||English|
Topics and categories
Read more within Newsroom
In preparation for the Electrolux Annual General Meeting on April 5, the Electrolux Nomination Committee proposes the election of Staffan Bohman as new Chairman of the Board of Directors of AB Electrolux. The committee...Read more
Electrolux is showing a number of new appliances for the North American market at the 2018 Kitchen and Bath Industry Show (KBIS), taking place in Orlando, USA.Read more