The process for consumer-driven product development is used for all new products. Close collaboration between the Group’s marketing, R&D and design functions – the Innovation Triangle – increases consumer insight and market knowledge thereby...Read more
Electrolux is a leading global company in the production of front-load washing machines and energy and water-efficient products.
The largest global market share within laundry is in front-load washing machines, where the Group is a leading producer. For professional users, Electrolux sells advanced laundry solutions for various purposes , such as laundry rooms in apartment buildings, hotels and hospitals as well as commercial laundries. The majority of laundry products in the professional market are sold in Europe, although the most rapid increase in sales is taking place in the US, Southeast Asia and Japan.
Within consumer products, laundry products are sold in Europe under the Electrolux, AEG and Zanussi brands. In North America, the Frigidaire brand is used in mass-market segments. In Asia and Latin America, products are mainly sold under the Electrolux brand. In the US, around half of the Group’s professional laundry equipment is sold under the Wascomat brand via a distributor. Professional laundry products are sold under the Electrolux brand in the rest of the world.
Based on the Group’s expertise of manufacturing professional laundry products, Electrolux develops innovative solutions for washing machines and tumble-dryers for households.
Read more about Electrolux Products
We offer thoughtfully designed, innovative products for households and businesses including refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances.Read more
Electrolux is the only manufacturer in the world to offer households, restaurants and industrial kitchens complete solutions for kitchen appliances.Read more
Electrolux is one of the largest manufacturers of vacuum cleaners and vacuum-cleaner accessories in the world and holds market-leading positions in most regions.Read more
Electrolux is much more than cooking, laundry and cleaning. The company also focuses on adjacent product categories, such as air-conditioning equipment and water heaters.Read more