History 1970-1979

1971

The commercial cleaning service is established as a result of new company acquisitions. A face-lift for white goods takes place. There is a trend towards new colors. Caravan refrigerators (absorption) are booming on the US market.

1973

The office machinery company Facit is acquired – a purchase outside the principal business sphere of Electrolux. The deal brings with it the production of kitchen and bathroom cabinets (Ballingslöv).

The upswing for the absorption refrigerator technique accelerates. The Group purchases manufacturers in Luxembourg and Germany (Kreft, Siegas) to meet the demand on the European market.

1974

It has long been clear that a powerful foothold in the US household appliance market is essential. The vacuum cleaner producer NUE – National Union Electric/Eureka – is acquired (today the Eureka Company). This deal makes Electrolux the world’s number one producer of vacuum cleaners. It also boosts the Group’s air conditioning technology research and know-how resources.

White goods are marketed under the brand names of Enviromental cooker de Luxe, Future Line and Superstar Electronic.

The commitment to nature conservation products, vacuum systems for the transport and cleaning of waste water continues. The ORWAK waste compressor is launched.

1975

A number of small acquisitions in sectors such as laundry-service, materials handling and agricultural machinery take place.

1976

Electrolux moves into the French market. The white-goods manufacturer Arthur Martin and the vacuum cleaner company Tornado are acquired. These deals include Nestor Martin of Belgium and Menalux of Switzerland. The purchase of Tornado also includes a subsidiary in Holland. The acquisition of vacuum cleaner companies in the USA and France strengthens the Group’s position in the floor care market.

1978

The Electrolux Swedish household appliance sector is strengthened by the acquisition of Husqvarna. The deal also brings an entirely new addition to the product range – chainsaws. This – in turn – initiates new purchases in the same industry, Partner in the same year and Jonsered and Pioneer in 1979. The white-goods company Therma of Switzerland is acquired.

1979

Electrolux enters the US white goods market through the acquisition of Tappan, in Mansfield, Ohio, a manufacturer of household appliances and cookers.

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