History 1950-1959

1950

Electrolux begins producing vacuum cleaners and floor polishers in São Paolo, Brazil.

1951

The first household washing machine is introduced. Production of steel shelving moves from Motala to Säffle, the foundations of what will later become Electrolux Constructor. Vacuum cleaner production begins in Oslo, Norway.

Elon V. Ekman is appointed president.

1953

The production of washing machines is transferred from Gothenburg to Västervik.

1955

The production of floor polishers and refrigerators begins in Buenos Aires, Argentina. Electrolux shares are listed on the Geneva Stock Exchange.

1956

The first chest freezer is launched-big news in food storage. Axel Wenner-Gren sells his Electrolux shares to the Wallenberg Group. Group sales pass the half billion kronor mark.

1957

The spelling of the Group’s name is changed throughout the world from Elektrolux to Electrolux.

1958

The Group successfully exports caravan refrigerators to the USA – but the big rush takes place in 1960s.

1959

The first dishwasher designed by Electrolux is a benchtop model, the extremely popular ”round jar.” The first combined fridge/freezer is produced in the town of Motala, Sweden.

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