Electrolux has named Henrik Otto to its Design Lab 2009 jury. The jury comprises four internationally-recognized designers who are all presented here at Electrolux Newsroom in individual postings.
Henrik Otto is the Senior Vice President of Global Design at Electrolux. He joined Electrolux in 2004 and heads up a team of some 150 design professionals working at the company’s design centers in Sweden, the United States, Brazil, Italy, Singapore, and Australia. His approach focuses on the company’s “Thoughtful Design” strategy, which is based on developing and applying consumer insights into all aspects of a product’s design: its functionality, usability, visual appearance, and more. Electrolux has won numerous leading design awards, including several red dot and iF design awards.
On September 24, 2009, the jury will choose the winner of the Electrolux Design Lab 2009 global competition at 100% Design London, the UK’s leading architecture and design event. This year’s Design Lab theme is “Designs for the next 90 years” in honor of the Electrolux 90-year anniversary.
Established in 2003, Electrolux Design Lab is an annual global design competition open to undergraduate and graduate industrial design students who are invited to present innovative ideas for household appliances of the future.
Over the years, Design Lab has received thousands of entries from students in more than 100 countries.
For more information about Electrolux or Electrolux Design Lab please contact press@electrolux.com or call Electrolux Press Hotline at +46 8 657 6507.
