In August, Electrolux produced the 10 millionth Ergorapido. Since its launch in 2004, this vacuum has been sold in more than 70 countries across all continents from Argentina to Yemen, making the Electrolux Ergorapido...Read more
Ergorapido: New third generation of Electrolux best-selling vacuum cleaner launched
A global success during the last ten years, sold in 70 markets, the third generation of the instant battery stick-cleaner Electrolux Ergorapido is now being launched around the world.
More than 9 million Ergorapido vacuum cleaners have been sold since the breakthrough product was launched in 2004.
This has made the Ergorapido one of Electrolux best-selling vacuum cleaners ever, changing local cleaning habits around the world. The three top-selling countries are USA, France and Japan.
“The Ergorapido is so nicely designed that consumers want to keep it in the open and use it instantly when there is a vacuuming need”, says Philippe Weber, Vice President, Product Line Floor Care. “More and more people have discovered that this is the perfect tool for quick and instant cleaning, delivering very high performance.”
The Ergorapido has garnered a range of design prizes in the past decade, including the renowned iF, Plus X and Red Dot awards, including the Red Dot “Best-of-the best” award in 2014.
It also features unique functions like the Brush Roll Clean, a patented solution for removing tangled hair from the brush and nozzle headlights making it easier to see dust hidden in dark places.
The new third generation model has more power, more run-time and more time-saving features, all wrapped up in a more stylish and sophisticated package. In the new range, four different models are topped off by an 18-volt version with a long-lasting, lithium-ion battery.
Tests by Electrolux show that 85% of consumers prefer the new generation to the previous model, which was already the most popular vacuum cleaner in its class in several markets.
In the latest generation, a larger motor fan gives up to 20% more suction power and 10% more run time. A new, 50% larger pleated filter significantly reduces clogging, and Electrolux has introduced several smart new features to make the world’s most convenient vacuum even easier to use:
- New self-standing design to easily park the product anywhere, anytime.
- 180 degree maneuverability
- New nozzle design with large wheels in the back and optimized nozzle joint for improved maneuverability, especially motion resistance on thicker carpets.
- Parking slot for easy access to accessories.
- More intuitive control buttons.
For further information
Please contact: Electrolux Press Hotline, +46 8 657 65 07.
|Press release – Ergorapido 3rd gen launch April 13, 2014 - Language: English||April 13, 2014||English|
Electrolux celebrates 100 years since the launch of the LUX 1 vacuum cleaner. During the last century Electrolux has contributed to vacuum cleaner milestones and sold over 350 million vacs all over the world.Read more
The new Ergorapido 2in1 with BRUSHROLLCLEAN™ TECHNOLOGY addresses a problem that no other vacuum manufacturer has been able to solve. With a new unique brush cleaning function from Electrolux, fibers and entwined hairs are...Read more
Electrolux designed the first ever vacuum cleaner with metal runners and launched the world’s first countertop dishwasher. Here you can follow other notable years in the company’s design history.Read more
Four small appliances from Electrolux has received the prestigious German Plus X Award® for 2011. The appliances were honored with ‘Best Product of the Year 2011’.Read more
The Ergorapido instant cleaner are now able to choose among four new colors in addition to the previous ones. The new colors are Aqua Blue, Olive Green, Chocolate Brown and Clear Blue.Read more
Electrolux has now developed a Green Range version of Ergorapido, its popular instant cleaner.Read more
To commemorate the wedding between the Swedish Crown Princess Victoria and Mr Daniel Westling on June 19, Electrolux has developed the new “Swedish Crowns” design concept.Read more
Electrolux vacuum cleaner Ergorapido outperformed its main competition in three of four categories, according to performance tests conducted by the independent German test institute SLG.Read more
2000. The Group buys back the rights to the Electrolux brand in North America, which was sold in 1968.Read more