Electrolux unveils premium appliances range in China

Electrolux has presented a full range of kitchen and laundry appliances exclusively designed for the Chinese market. Based on extensive consumer research, the “OuYi” range represents the Electrolux Corporate Reporting’s largest product launch this year and is a key initiative for growth in this important market.

The new Electrolux range translates insight from over 3,500 in-depth consumer interviews into elegantly designed appliances with intuitive technologies developed specifically with the Chinese user in mind. The products include refrigerators that keep food “market fresh” for longer, hobs offering intense focused heat for wok cooking, and hoods optimized to remove the resulting smoke.

“We see a new generation of consumers emerging in China, demanding different products to meet the needs of their modern homes and progressive lifestyles,” said Gunilla Nordström, CEO of Electrolux Major Appliances Asia/Pacific. “With this new range, we bring to China products that offer a sophisticated European design combined with innovative technology to reduce the time and effort spent on chores, without compromising on results.”

Now available at major retail outlets in urban centers, the new range covers more than 60 products and includes refrigerators, washing machines, cooking hobs, hoods and dish sterilizers. Products in all these categories of appliances have passed the Electrolux 70% preference test, meaning that more than 70% consumers picked the Electrolux appliance over a similar product in a test during development.

“The substantial investment in the creation and launch of this range, with the Chinese consumer at the heart of its development, demonstrates our commitment to China. The range includes a significant number of world and market firsts to support our ambition to grow Electrolux’ business and share in this market, and it is a key part of the Group’s growth strategy,” Nordström said.

For further information

Contact Electrolux Press Hotline, +46 8 657 65 07.

Images
Electrolux OuYi Hob

Electrolux OuYi Hob

Download Hi-res / Lo-res
Electrolux OuYi Fridge

Electrolux OuYi Fridge

Download Hi-res / Lo-res
Electrolux OuYi Sterilizer

Electrolux OuYi Sterilizer

Download Hi-res / Lo-res
Electrolux OuYi Hood

Electrolux OuYi Hood

Download Hi-res / Lo-res
Electrolux OuYi Washing Machine

Electrolux OuYi Washing Machine

Download Hi-res / Lo-res
Guests were treated to a food parade and cooking showcase by celebrity chef, Liang Zigeng

Guests were treated to a food parade and cooking showcase by celebrity chef, Liang Zigeng

Download Hi-res / Lo-res
An fashion and dance performance entertained guests and provided the framework for the new range of washing machines

An fashion and dance performance entertained guests and provided the framework for the new range of washing machines

Download Hi-res / Lo-res
Invited guests at a launch event on November 27 were among the first to view the full range of products

Invited guests at a launch event on November 27 were among the first to view the full range of products

Download Hi-res / Lo-res

Electrolux OuYi hob

Download Hi-res / Lo-res

Electrolux OuYi hood

Download Hi-res / Lo-res

Electrolux OuYi washing machine

Download Hi-res / Lo-res

Electrolux OuYi refrigerator

Download Hi-res / Lo-res

Electrolux OuYi dish sterilizer

Download Hi-res / Lo-res
Documents
wkr0006.pdf  
Read more within Press releases

The shareholders of AB Electrolux are invited to participate in the Annual General Meeting to be held on Thursday, March 23, 2017 at 5 p.m. at Stockholm Waterfront Congress Centre, Nils Ericsons plan 4,...

Read more

In preparation for the Electrolux Annual General Meeting on March 23, the Electrolux Nomination Committee proposes the election of Kai Wärn as new Board Member. The committee also proposes re-election of all current Board...

Read more

Electrolux today announced it has agreed to acquire Anova, the U.S. based provider of the Anova Precision Cooker, an innovative connected device for sous vide cooking that enables restaurant-quality results in the home. The...

Read more