Electrolux new Chief Marketing Officer Lars Hygrell, who stepped into his new role earlier this month, talks about what’s first on his agenda, his mission to make marketing more ‘impactful’ and why connectivity gives...Read more
Connected cooking – the next step for sustainability?
Can smart products that guide users to explore new ways of cooking be the next step for sustainability in appliances? Electrolux President and CEO Jonas Samuelson addresses this and related topics in the above interview with Martin Wright, a sustainability journalist and editor.
Electrolux recently announced the acquisition of smart kitchen appliance company Anova, as part of its strategy to deliver best in class consumer experiences. In the video (recorded in September 2016) Samuelson says connected appliances can help consumers along the learning journey to get the great tasting results they want, whilst at the same time being more sustainable in the home.
“The main hurdle for people not exploring new and more sustainable ways of cooking is that they don’t dare to or don’t trust that they will be able to get the outcome that they would like. So it’s about the user experience and user interface…spending much more of our time helping consumers along in the process and showing them how easily they can try new things,” says Samuelson.
With the rise of the Internet of Things, Electrolux will be able to provide, in an unobtrusive way, smart solutions – such as offering menu suggestions and helping the user set up the appliance with the appropriate cooking times – to help consumers as they explore new ways of cooking. “The opportunities are endless,” explains Samuelson.
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