Consumer trends

Electrolux has created this newsroom to provide journalists, bloggers and other interested parties with information about Electrolux and its products and services. These are the news related to Electrolux focus on consumer insight as a starting point for all new innovative products.

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Consumer trends

With the Internet of Things developing at a fast pace, Electrolux Design has created a vision of the smart home of the future in order to better understand how to develop products that provide...

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Electrolux new Chief Marketing Officer Lars Hygrell, who stepped into his new role earlier this month, talks about what’s first on his agenda, his mission to make marketing more ‘impactful’ and why connectivity gives...

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The latest employee-driven Food Foundation project from Electrolux - ‘Taste & Share’ - has launched in Poland, highlighting the benefits of food sharing to raise awareness about food waste.

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Electrolux continues to shape the future of connected living by partnering with Google’s voice activated speaker Google Home, powered by the Google Assistant, with both its Frigidaire Cool ConnectTM Air Conditioners and the Anova...

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With leisure time reportedly dropping by 20%, priorities have changed on not just on how people spend their free time, but also on how they view their homes.

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Electrolux recently welcomed 150 students from Hyper Island – a school that challenges companies and individuals to grow and stay competitive in an increasingly digitized world – to share what role they believe Electrolux...

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