Consumer Insight

Electrolux has created this newsroom to provide journalists, bloggers and other interested parties with information about Electrolux and its products and services. These are the news related to Electrolux focus on consumer insight as a starting point for all new innovative products.

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Consumer Insight

Electrolux President and CEO Jonas Samuelson shares his thoughts on some of the external and internal innovation initiatives that the Group is engaging in.

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Electrolux quest to come up with world-class consumer experiences in the home inspired applicants from across Europe to take part in the first Electrolux Hackathon, held in Stockholm on June 8-9, 2016.

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Electrolux today presents Ideas Lab - the new global ideas competition, inspiring creative thinking for homes of today and the future.

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Consumers’ biggest concern when vacuuming is noise and the position as the most silent vacuum cleaner has therefore been hotly contested. With the newly launched UltraSilencer Zen, Electrolux retakes this position.

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To understand what happens when users load and unload washing machines eight hours every day, five days a week, Electrolux Professional took a rigorous and creative approach to ergonomic design. They used avatars.

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For the fourth time, the Electrolux Group turned to its employees to bring new innovations to the fore through its successful crowdsourcing event iJam.

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