Consumer Insight

Electrolux has created this newsroom to provide journalists, bloggers and other interested parties with information about Electrolux and its products and services. These are the news related to Electrolux focus on consumer insight as a starting point for all new innovative products.

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Consumer Insight

To understand what happens when users load and unload washing machines eight hours every day, five days a week, Electrolux Professional took a rigorous and creative approach to ergonomic design. They used avatars.

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For the fourth time, the Electrolux Group turned to its employees to bring new innovations to the fore through its successful crowdsourcing event iJam. This year’s theme combined the company’s expertise in great-tasting food...

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