In launching the new global competition Ideas Lab in August 2016, Electrolux was counting on the creativity of consumers to cook up ideas to inspire healthier eating and a brighter future for the planet....Read more
The slogan “Thoughtful Design Innovator” displays the importance designated by Electrolux to design and attention to detail when developing new products. The design of the products must increase their usefulness and not just be design for design’s sake. Electrolux has seven design centers around the world.
Lars Erikson, Head of Global Design at Electrolux, on how the digital transformation will impact the role of design in developing new appliances.Read more