Markets

Electrolux operates worldwide with a target to strengthen its position in core markets and increase sales share in emerging markets.

Markets

The global market for household appliances is changing, including the rapid emergence of an affluent middle class in densely populated growth markets. Electrolux aims at increasing the growth markets’ share of sales, while continuing...

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Western Europe is the Group’s largest market for consumer durables and professional products.

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North America is a market with high penetration in most product categories. The average living space of households is above that of other regions, which means space is available for both many and large...

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Electrolux is focusing on launching products adapted to the differing conditions of households in the region.

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The acquisition of the Egyptian Olympic Group in 2011 has given Electrolux a leading position in the appliance markets of North Africa and the Middle East.

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Brazil represents around 50% of the total Latin American market for appliances. Other major markets include Mexico and Argentina. Latin America is a highly urbanized region for an emerging market.

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In this region, Electrolux sales focus on appliances and vacuum cleaners in the premium segment under the Electrolux brand.

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