The increasing pace of change in the global market for household appliances stems from a number of trends such as increased consumer power, digitalization, sustainability, consolidation and a growing middle class. These changes are...Read more
Electrolux operates worldwide with a target to strengthen its position in core markets and increase sales share in emerging markets.
Western Europe is the Group’s largest market for consumer durables and professional products.Read more
North America is a market with high penetration in most product categories. The average living space of households is above that of other regions, which means space is available for both many and large...Read more
Electrolux is focusing on launching products adapted to the differing conditions of households in the region.Read more
The acquisition of the Egyptian Olympic Group in 2011 has given Electrolux a leading position in the appliance markets of North Africa and the Middle East.Read more
Brazil represents around 50% of the total Latin American market for appliances. Other major markets include Mexico and Argentina. Latin America is a highly urbanized region for an emerging market.Read more