Markets

Electrolux operates worldwide with a target to strengthen its position in core markets and increase sales share in emerging markets.

Markets

The increasing pace of change in the global market for household appliances stems from a number of trends such as increased consumer power, digitalization, sustainability, consolidation and a growing middle class. These changes are...

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Western Europe is the Group’s largest market for consumer durables and professional products.

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North America is a market with high penetration in most product categories. The average living space of households is above that of other regions, which means space is available for both many and large...

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Electrolux is focusing on launching products adapted to the differing conditions of households in the region.

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The acquisition of the Egyptian Olympic Group in 2011 has given Electrolux a leading position in the appliance markets of North Africa and the Middle East.

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Brazil represents around 50% of the total Latin American market for appliances. Other major markets include Mexico and Argentina. Latin America is a highly urbanized region for an emerging market.

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In this region, Electrolux sales focus on appliances and vacuum cleaners in the premium segment under the Electrolux brand.

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