Electrolux in brief

Electrolux in brief

We’re a leading global appliance company with brands including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi.

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Electrolux purpose

Electrolux purpose

We shape living for the better by reinventing taste, care and wellbeing experiences, for more enjoyable and sustainable living.

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Electrolux strategy

Electrolux strategy

Our business model focuses on best-in-class consumer experiences, and we apply a three-step model to achieve sustainable profitable growth.

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In focus

The increasing pace of change in the global market for household appliances stems from a number of trends such as increased consumer power, digitalization, sustainability, consolidation and a growing middle class. These changes are...

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The vacuum cleaner and refrigerator, adapted for use in ordinary homes, were becoming standard appliances in middle-class households. To say the least, the 1920s and 30s were eras of revolution in product development for...

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In focus

The increasing pace of change in the global market for household appliances stems from a number of trends such as increased consumer power, digitalization, sustainability, consolidation and a growing middle class. These changes are...

Read more

The vacuum cleaner and refrigerator, adapted for use in ordinary homes, were becoming standard appliances in middle-class households. To say the least, the 1920s and 30s were eras of revolution in product development for...

Read more