Electrolux in brief

Electrolux in brief

Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users.

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Electrolux vision

Electrolux vision

The Electrolux vision is to be the best appliance company in the world as measured by customers, employees and shareholders.

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Strategic overview

Strategic overview

The Electrolux strategy channels profitable growth, innovative products, strong brands, operational excellence and dedicated employees to reach its vision – to be the best appliance company in the world.

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In focus

The global market for household appliances is changing, including the rapid emergence of an affluent middle class in densely populated growth markets. Electrolux aims at increasing the growth markets’ share of sales, while continuing...

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The vacuum cleaner and refrigerator, adapted for use in ordinary homes, were becoming standard appliances in middle-class households. To say the least, the 1920s and 30s were eras of revolution in product development for...

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In focus

The global market for household appliances is changing, including the rapid emergence of an affluent middle class in densely populated growth markets. Electrolux aims at increasing the growth markets’ share of sales, while continuing...

Read more

The vacuum cleaner and refrigerator, adapted for use in ordinary homes, were becoming standard appliances in middle-class households. To say the least, the 1920s and 30s were eras of revolution in product development for...

Read more