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Strategy

Electrolux strategy is to drive profitable growth by creating best-in-class consumer experiences supported by a strong focus on innovation, operational excellence and talent and teamship.

Strategy

The Electrolux business model focuses on creating best-in-class consumer experiences.

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To create best-in-class consumer experiences means focusing innovations on what consumers can achieve through the Group’s products and solutions.

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Electrolux ensures a competitive cost structure by focusing on continuous efficiency improvements in variable product costs as well as fixed costs.

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Outstanding teams and leaders play a crucial role in Electrolux achieving the Group's vision and targets. Teamship is the Electrolux way of working to build high-performing teams.

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