The Electrolux strategy channels profitable growth, innovative products, strong brands, operational excellence and dedicated employees to reach its vision – to be the best appliance company in the world.Read more
The Group’s strategy is based on four pillars: Profitable Growth, Innovation, Operational Excellence and People and Leadership.
To outperform market growth and further enhance profitability, Electrolux is implementing a number of strategic initiatives.Read more
The Electrolux process for consumer-driven product development enables accelerated development of products that are preferred by increasing numbers of consumers. The collaboration between marketing, R&D and design is a key factor.Read more
Demand is increasing for products from well-known, global brands with innovative design. New, innovative consumer products are supported by strong links to the Group’s know-how in professional products.Read more
Electrolux is leveraging its global strength and scale to increase efficiency and reduce costs. Modularization and global optimization of production unlocks resources for investment in product development, design and marketing.Read more