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Strategy

The Group’s strategy is based on four pillars: Profitable Growth, Innovation, Operational Excellence and People and Leadership.

Strategy

Through profitable growth, innovative products, strong brands, operational excellence and dedicated employees, Electrolux will achieve its vision to be the best appliance company in the world.

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To outperform market growth and further enhance profitability, Electrolux is implementing a number of strategic initiatives.

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The Electrolux process for consumer-driven product development enables accelerated development of products that are preferred by increasing numbers of consumers. The collaboration between marketing, R&D and design is a key factor.

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A growing middle class leads to increasing demand for products with innovative design under well-known, global brands. The launch of new, innovative consumer products in the premium segment is supported by a strong link...

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Operational excellence is a prerequisite for sustainable profitability. Electrolux is leveraging its global strength and scale to increase efficiency and lower the cost base.

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Dedicated employees and outstanding leaders play a crucial role in Electrolux achieving the Group's targets and vision. A strong set of values forms the foundation for all operations. In addition, employees are driven by...

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