National consumer brands

Due to a history of acquisitions, Electrolux today has a large portfolio of national consumer brands that enjoy strong positions in their home markets. These brands are trusted and valued by consumers who look for innovation, design and durability.

National consumer brands

Could there be a more appropriate name for a brand that specializes in cooking than “Chef”?

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Juno has for many years been a built-in kitchen appliance specialist for people who enjoy cooking. In 2004, the brand was renamed Juno-Electrolux to signify the connection with Electrolux.

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Kelvinator has forged a reputation in Australia for quality and reliability in refrigeration and air conditioning since 1921.

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Rex Electrolux is born in 2003 by the union of the Rex and the Electrolux brands.

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Beam is the undisputed brand leader in the central vacuum category.

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One might say that there is no simpler, purer brand in the Electrolux portfolio than Elektro Helios. By that, we mean that since its inception in 1919, this Swedish label has always stood for...

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Is there a brand name in the world that more perfectly deserves an exclamation point than Eureka (!)?

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The unusual logo for Faure - a larger upper case A amidst other upper case letters, sitting on a bold red bar – speaks to the French individuality of the brand’s character.

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In the entire parade of Electrolux brands, there may be no better example than Frigidaire for a name that dominates a product category.

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It is accurate to say that in the Netherlands, the Marijnen name was one of the most prominent brands throughout the 20th Century.

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The word “progress” has the unique quality of being understandable in many languages. In English, it means forward-thinking, looking to the future. In German, it is the name of one of the most popular...

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The Rosenlew company was, at one time, a major industrial giant in Finland. From 1853 to 1987 it manufactured an incredibly diverse list of products, from food to frying pans to fridges.

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For many decades the Simpson brand boiled down to one clear essence: pure Australia!

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The logo for the Tornado brand shows the symbol of a whirlwind substituting for a letter in the word. This visual graphically describes the power of the name.

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The power of the Volta brand comes from nearly 100 years of continuous production of high quality products at affordable prices. This consistency in both quality and value has created a brand strength nearly...

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Voss is one of the great names of Denmark’s aristocracy – thus, the Voss name on any product rightfully conveys a similar touch of the elegant and aristocratic.

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Mention the brand Zanker to anyone in central Europe and you will hear how it is instantly associated with German engineering and advanced product development.

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“Durability”, “Simplicity”, “Dependability” are all words that define the brand Zoppas.

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