Brand – Electrolux

Electrolux is our flagship brand for kitchen and cleaning appliances for both consumers and professional users. Since 1919, innovative solutions from Electrolux have made life easier and more enjoyable for hundreds of millions of people all over the world.

In the early years, Axel Wenner-Gren, the founder of Electrolux, pioneered the development of the modern canister-type vacuum cleaner as well as the absorption refrigerator. One of the key success factors was a deep commitment to engaging with consumers in the home in order to better understand their needs and opportunities. Today, Electrolux offers an unmatched selection of appliances for food storage, food preparation, laundry, dish care, home cleaning and comfort.

All our products and services share the common Electrolux philosophy – to make that extra effort to find out what people really need and want. And then use that insight to create thoughtfully designed innovations that provide a better user experience and help make your life a little bit easier and more enjoyable.

In some markets, the Electrolux brand has benefited from the strength of local brands with a long heritage in its home markets.