Annual Report 2002

April 1, 2003

“The Group’s performance has improved substantially over the past few years, mainly through cost cutting and restructuring.

There is still room for reducing costs and improving the performance of our operations.

But at the same time, we must intensify our efforts in product development and brand building, based on better insight into con- sumer needs. I am convinced that this is the way to achieve sustainable profitability and growth. And I am confident that we will succeed in doing so.” Hans Stråberg, President and CEO as of April 2002

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Annual Report 2002

Annual Report 2002

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