The process for consumer-driven product development is used for all new products. Close collaboration between the Group’s marketing, R&D and design functions – the Innovation Triangle – increases consumer insight and market knowledge thereby...Read more
Adjacent product categories
Electrolux is much more than cooking, laundry and cleaning. The company also focuses on adjacent product categories, such as air-conditioning equipment and water heaters.
Although the global market for air-conditioners and water heaters is the same size as the market for refrigerators and freezers, it will probably expand at a faster growth rate in the future, driven primarily by higher demand in emerging markets.
Within air-conditioning equipment, Electrolux already holds a strong position in Brazil, the US and Australia, where the brand is among the market leaders. Aside from households, products are also sold to hotels and offices and, in such cases, often together with other Electrolux products.
In Europe, Electrolux has started selling air-conditioners, dehumidifiers and heat pumps under the Electrolux brand in the premium segment and under the Zanussi brand in the mass-market segment. The acquisition of Olympic Group has also provided the Group with a position in water heaters, with sales and production in Egypt and nearby regions.
Read more about Electrolux products
We offer thoughtfully designed, innovative products for households and businesses including refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances.Read more
Electrolux is the only manufacturer in the world to offer households, restaurants and industrial kitchens complete solutions for kitchen appliances.Read more
Electrolux is a leading global company in the production of front-load washing machines and energy and water-efficient products.Read more
Electrolux is one of the largest manufacturers of vacuum cleaners and vacuum-cleaner accessories in the world and holds market-leading positions in most regions.Read more